|
Post by papri0404 on May 19, 2024 3:42:54 GMT
However, to succeed in uniting and generating reactions through comments, shares and likes, digital native brands have understood that they must present themselves as engaged brands . This is the case, for example, of the Bonobo brand via its YouTube campaign for “green” jeans. These brands know how to bring together an active and loyal community over a long time . They are not looking for buzz. They seek to impose a fundamental movement. in the success Venezuela Email List of digital native brands. Some traditional brands are inspired by it to benefit from the elements of success of DNVB brands. This is the case of Fleury Michon with its hashtag #VENEZVERIFIER. Success factor #: web to store becomes store to Instagram Focus on the shareable experience If the digital transition of retailers was initiated to attract e-shoppers to the store, digital native brands are innovating through the design of their stores. It must be said that today, an experience only exists if it is shareable .
|
|